Sending lead quality back to Meta (Conversions API)

If you run Meta ads and capture leads via Meta Lead Ads, LeadArc can report back to Meta when a lead is marked Converted — so Meta's ad delivery learns to find more people like your actual customers, not just people who click.

Setup

1. In Meta Events Manager, grab your Pixel/Dataset ID and generate a Conversions API access token
2. In LeadArc, open Integrations and find the Meta Conversions API section
3. Paste in both values and save
4. Use Send Test Event to confirm Meta receives it (check Events Manager → Test Events)

This only applies to leads that came in through Meta Lead Ads — leads from other sources have nothing for Meta to match against.